Story-Driven SEO
Copywriting Proposal
Prepared for City Care Services
by Polestar Growth Partners
22 April 2026
Dear City Care Services,
Thanks for taking the time to meet with me and share your vision for your care business. I love speaking to passionate entrepreneurs who want to make a difference in the world and would be excited to partner with you.
From our conversations, here is the situation:
Your goal is clear: Write story driven SEO optimised copy for your new website.
Please let me know if the following key needs are in alignment with your concerns. After you go through the proposal, let me know where you would like to go from here.
Warmest Regards,
Divian Mistry
CEO, Polestar Growth Partners
Key Needs Identified
These are the most important areas to solve for City Care Services:
Story-Driven Content
Crafting a narrative that resonates with your audience and builds trust
Search Visibility
Ensuring your website copy is ready to be found on Google and AI engines
Conversion-Focused Structure
Guiding visitors from reading to enquiring
Project Scope of Works & Deliverables
A comprehensive breakdown of every deliverable, designed to take City Care Services' messaging from strategy to completion.
Story-Driven & SEO Optimised Copywriting
- ●Full website copy covering core services
- ●Perfect combination of storytelling and search optimisation
- ●Content tailored to your target audience's needs and search intent
SEO Optimised Content
- ●Carefully researched keywords woven naturally into the narrative
- ●Content aligned with what your ideal clients are actively searching for
- ●Meta titles and meta descriptions for every page
SEO Optimised Structure
- ●Strategic content architecture aligned with search intent
- ●Heading hierarchy and internal linking suggestions
- ●Every page serves a specific purpose in your marketing funnel
Our Process
We follow a clear, collaborative process to ensure the copy we deliver is on-brand, on-message, and optimised for search engines.
Discovery & Research
We begin with a deep-dive into your business, your audience, and your competitors. This includes keyword research to identify the terms your ideal clients are searching for.
Content Strategy
Based on our research, we develop a content plan that maps out the purpose, target keywords, and narrative arc for each page.
Copywriting
We write story-driven, SEO optimised copy for each page, blending compelling narrative with strategic keyword placement.
Review & Refinement
You review the copy and we refine it together. We include up to two rounds of revisions to ensure you are completely happy.
Delivery & Handover
We deliver the final copy along with wireframes and SEO guidance notes, ready for your web designer or developer to implement.
Why Us?
High-Touch Communication
We have a policy to always book the next call. Whether it be an hour-long strategic call or a 10-minute check-in, it keeps us and you up to date and on target.
Specialists
Everyone in the team is a specialist, which means they are experts at the particular task they execute with no overlap. You get dedicated expertise at every stage of the copywriting process.
Trusted Advisors
We believe in serving you and doing what is best for you. We've coached and been in your position, so we can see your blind spots and help guide you to more leverageable success.
Investment
Choose the package that best fits your needs. Both options include the full suite of deliverables — the only difference is the number of pages.
| Deliverables | 5 PAGES | 10 PAGESRecommended |
|---|---|---|
| Investment | £1,000+ VAT | £2,000+ VAT |
| SEO Optimised Content | ✓ | ✓ |
| SEO Optimised Structure | ✓ | ✓ |
| Story-Driven Content | ✓ | ✓ |
| Wireframe of Suggested Layout | ✓ | ✓ |
**Proposal valid for 30 days · All prices + VAT
Commitments
You Will
- →Provide all necessary background information about your business, services, and unique selling points
- →Share any existing brand guidelines, tone of voice documents, or visual assets
- →Provide insight into your target audience, including who they are and what matters to them
- →Be available for pre-arranged calls (48 hours notice for changes)
- →Be available to respond to emails and approve any requests within 48 hours
We Will Both
Immediately inform each other if anything arises that affects the project directly or otherwise.
Communicating Effectively
During your project, communication will be non-stop with emails and online meetings with you and your team.
Phone / WhatsApp
+44 7903 414 616
10am – 6pm UK Time, Mon – Fri
Meetings
Zoom
Online meetings to review milestones and deliverables
Agreement
I am signing to agree to the Proposal and Terms of Service.
Polestar Growth Partners Ltd
Divian Mistry